We offer brands direct access to major entertainment rights-holders including, but not exclusively, the world’s premier film studios.
Brand infinity’s Shanghai office focuses on the growing PRC film market as it becomes a powerhouse for entertainment partnerships.
On behalf of the studios, we negotiate the partnership with the brand to agree the campaign idea, ATL & BTL media support, exclusivity and terms of the contract.
We offer licensed and non-licensed promotions across all traditional & non-traditional categories including Automotive, Consumer Electronics, QSR, FMCG, Travel and Tourism and Financial Services.
We develop and implement integrated and innovative marketing solutions to meet clients’ specific marketing requirements and objectives.
We provide guidance on planning and creative execution along with coordination with the entertainment rights holder to ensure efficient facilitation of the campaign.
We can provide seamless integration of brands & products into Entertainment properties in a way that has a direct influence on consumer attitude.
We can then use this placement to integrate into a promotional campaign to maximise the exposure to the widest audience.
Through our close relationships with entertainment merchandise agencies, we are able to offer access to bespoke premiums that can be used as part of your campaign to engage with consumers.