Following the success of the Assassin’s Creed campaign, MSI were open to exploring using other films to drive awareness and sales of their Motherboards, Monitors and Desktop computers.

We highlighted the Sony Marvel movie Venom as the ideal choice to encourage consumers to “Unleash The True You” and promote the values of Power, Speed, Uniqueness that are synonymous with their products.

MSI ran an integrated campaign throughout Asia-Pacific and Europe campaign across all their ATL & BTL communication channels including TVC, outdoor, online, print, on-pack, POS and social media.

More Work View All