M&M’s
Spider-Man Homecoming

Campaign

Through positive association with movies, M&M’s are positioning themselves as an essential movie-watching snack.

M&M’s continued to build on this position by partnering with Spider-Man Homecoming, one of the biggest film releases over the 2017 summer.

By leveraging the appeal of M&M’s iconic characters within the context of the Spiderman universe, we worked with their creative agency to develop a bespoke TV spot, which ran across the brands key markets in North Asia. The campaign managed to exceed expectation being positively received with a sales uplift in the promotional window.

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