One of the most popular male grooming brands in the world, Lynx is owned by consumer goods giant Unilever.
The brief from Unilever was to drive Lynx Shower Gel penetration by getting male unisex shower gel users to switch to Lynx.
By leveraging X-Men Apocalypse, Lynx inspired guys to unleash their uniqueness within and express themselves in a bold and daring way.
Lynx created a range of five shower gels, each one themed to a different X-Men character and created to re-charging the user. This was supported by online, in-cinema and in-store support.