Kingsman: The Golden Circle


Following the success of the X-Men campaign, Lynx were keen to continue with the relationship and develop another partnership in the Autumn /Winter 2017 around the release of the new skin care range launch period.

We highlighted Kingsman: The Golden as the ideal choice to continue to engage with the male target audience.  Kingsman agents are cool & collected, stylish and always ready for action, therefore perfectly matching the Lynx brand values.

The campaign was supported by across online with a heavyweight digital advert campaign, in-cinema spots and social media sites. The brand also ran an in-store retail program as well limited edition pack across e-commerce sites in the lead up to China’s biggest e-commerce day on Nov 11th. Consumers where offered the chance to win exclusive tickets to see the movie.

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