Following the success of the X-Men campaign, Lynx were keen to continue with the relationship and develop another partnership in the Autumn /Winter 2017 around the release of the new skin care range launch period.
We highlighted Kingsman: The Golden as the ideal choice to continue to engage with the male target audience. Kingsman agents are cool & collected, stylish and always ready for action, therefore perfectly matching the Lynx brand values.
The campaign was supported by across online with a heavyweight digital advert campaign, in-cinema spots and social media sites. The brand also ran an in-store retail program as well limited edition pack across e-commerce sites in the lead up to China’s biggest e-commerce day on Nov 11th. Consumers where offered the chance to win exclusive tickets to see the movie.