The third instalment of the Hotel Transylvania franchise saw Drac and the gang go on vacation. With the film set on a cruise ship, it was a natural fit for us to partner the film with Genting Cruises.
Genting used the film to promote sales of their World Dream and Genting Dream cruise ships, offering families the chance to experience Hotel Transylvania onboard during 5-night or 2-night cruises throughout Asia.
Sales materials and Media Advertising were themed to the film in order to engage families with children. While onboard activations included costume character meet & greets, themed activities and movie marathons.
The Campaign was such a success for Genting that they also partnered with Spider-Man: Into the Spider-verse.